The academic provided students with practical tools to evaluate the viability, profitability, and sustainability of projects, reinforcing the value of strategic management in today's professional environment.

July 28th, 2025

A few weeks ago, Dr. Jorge Muñoz, Chair of the Master in Business Administration (MBA) Program at Carver University, delivered the webinar “Investment Project Evaluation: Economic and Financial Analysis for Decision-Making” to students from Universidad Peruana de Ciencias Aplicadas (UPC).

Throughout the session, he shared key tools for evaluating the feasibility, profitability, and sustainability of investment projects. He addressed fundamental concepts such as market research, technical and economic assessment, and the importance of efficient resource management.

Dr. Muñoz explained that every project should be built on four main pillars: market analysis, technical design, economic evaluation, and financial assessment. He also highlighted the relevance of accounting for both direct and indirect costs, as well as tangible and intangible benefits a project may generate.

Other essential concepts were covered, including the time value of money and sensitivity analysis—both critical for informed decision-making. During his talk, the professor emphasized that a successful project is not based solely on a good idea, but on thorough planning and a comprehensive technical-financial analysis. He concluded by encouraging participants to actively apply these insights in their professional environments, in order to add value, make more strategic decisions, and better navigate the challenges of today’s labor market.